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A Winter Update From the Farm

posted on

December 17, 2024

Bruce (the 6th son) here with a farm update for December 2024.

In this winter farm production update, I'll discuss a few projects we've recently moved to completion and paint a vision for what's still coming as 2024 nears its end.
 

Upgraded Parking / Lot Space

The team got to break out a number of "big boy" toys to move some Earth and make way for much needed additional parking and usuablle/driveable rock roadways.

We had a small fenced-in area near the main entry off of Aboite Rd. and across the lot from our farm store that generally wasn't getting a lot of use.

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That area was a little tighter than it needed to be, and being that our new expanded chick brooders are in the vicinity, too, it made sense to replace a small grass area that needed to be maintained with a more usable space.
 

Prepping 4 miles of Water lines

One of the routine pre-winter chores each year is evaluating and draining around 4 miles of summertime water line infrastructure that would otherwise freeze during the winter. So, we ensure that all of our below-ground/frost-free water infrastructure is ready to go for our hens and livestock spread across our 550-acre Indiana farm.

As you can imagine, there are always more than a few spots that need a little upkeep or love.
 

More Chick Brooders

Our front barn is continuing its evolution from a barn full of random unused farm and family trinkets to a useful, heated brooder space for our meat chicken program.

While these expanded brooder stalls won't be put to use for many months, Spencer and the team and I had to get a jump on not just clearing A LOT of relics and farm supplies, but also doing some necessary electrical wiring and planning.

It was very exciting earlier this Spring to welcome our first several thousand baby chicks into our brooder for the first time in many years.

The program was a wild success so we're doubling our brooder space to accommodate even more chicks on our farm for Spring of 2025.
 

So Many Spreadsheets...

I don't spend ALL my time outside. In fact, here is a pic of my oldest son, Arthur, and I after many, many hours...too many hours.. looking at Spreadsheets.

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There are big planning and year end business projects, just like there are year-end farm management projects. Arthur and I spend many days together with chores and I'm sure he'd agree this was a long, hard day indoors, too.
 

So, What's Left?

In the weeks that remain, my team and I will work to shore up our cattle corral to ensure it's safe and effective for both the farm team and the cattle when we load or unload herds of cattle to and from the farm.

We get some BIG animals moving through there, so like many things on the farm, this is the time of the year when we do some catch up maintenance.

The other big project I need to complete is selling a portion of our sheep to another farm as we look to make room for more cattle in 2025. Our demand for beef continues to significantly outpace lamb, and there's actually a fair amount more work with lamb chores and upkeep. You can say we're trying to work smarter, not harder.

Mixed in with all this work is Christmas.

With now three young ones, it's a special time of the year for our young family. My wife, Alyssa, is working hard to make it a magical month for them - as we share with them the story of Jesus’ birth, the gifts of giving and community. 

As is tradition for our small family, we’ll finish up the year up in Michigan celebrating Christmas with her family and their much anticipated tradition of a White Elephant gift exchange. Let's just say it's kind of a BIG deal. :)

I hope you've enjoyed this look into our lives this week, and more importantly, that this message finds you blessed spending time with good people, eating healthy food and thinking early prosperous thoughts for 2025.

On the Farm

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America's BIGGEST Nutrition Policy Blunder

Good morning,Today we look back in time...The year was 1992. I was six years old.That was the year the iconic Food Pyramid was introduced to the public. It quickly became seared into the minds of Americans as the symbol of a healthy diet for the next 30 years.Schools taught it.Doctors referenced it.Food companies built entire marketing campaigns around it.I remember walking the grocery store aisles as a kid and seeing a barrage of marketing claims on cereal boxes and Pop-Tarts that proudly read, “Part of a healthy diet.”Looking back now, that claim feels almost unbelievable.The original Food Pyramid never bothered to distinguish between refined grains and whole grains. And it treated all fats as bad.So Americans were told, for decades, to build their diets around foods that were often highly inflammatory and damaging to gut health. Since that day, here’s what followed: Obesity rates doubledType 2 diabetes skyrocketedUltra-processed food consumption surgedMore than 70% of American adults are now overweight or obeseNearly 90% of healthcare spending now goes toward treating chronic disease When people ask me what I think about the recently introduced “Upside Down Food Pyramid,” my response is simple: Why did it take more than 30 years to turn this thing on its head? In my opinion, the 1992 Food Pyramid will go down as one of the great policy blunders in modern American history.The USDA's updated dietary guidance is finally acknowledging what many regenerative farmers have understood for decades: It recognizes healthy fats as an essential part of a restorative diet.It emphasizes the importance of gut health, including fermented foods.It plainly states we should avoid highly processed packaged and prepared foods.It directly (and correctly) links the Standard American Diet to the wave of chronic health conditions Americans are battling. The guidelines also acknowledge that people with chronic disease, like myself, may need to adapt these dietary recommendations to their own health situation. That point is incredibly important. And one last thing.This shouldn’t be taken as a political statement.The truth is, the low-fat, high-carb diet didn’t come from one political party. It was embraced by both Democrats and Republicans. And, for more than 30 years, neither side seriously questioned whether it was working.Meanwhile, chronic disease kept rising and the industrial food system kept expanding.I’m simply thankful to see this policy finally getting turned upside down the way it should have been all along.At the end of the day, most of us don’t need a government chart to tell us what good food looks like.Real food raised responsibly.Ingredients you recognize.Meals shared around a table with people you care about.That’s the kind of food system we’re working to build here at Seven Sons.And we’re grateful to have so many of you walking that path with us.

25 Years of Seven Sons (Some OLD SCHOOL pics!) 📸

A few weeks back, at our annual team Christmas party hosted right here in the farm order fulfillment area, I took our team members and their guests on a trip down memory lane.While we served over 25,000 unique families in 2025, the truth is that our farm had VERY humble beginnings, rich with challenges, uncertainties, and failures.I’ll never forget one evening when I was probably 12 years old. Dad sat Blake and me down and asked if we’d be willing to invest the cash we had saved in glass jars to help pay for the first cattle fencing we needed to build.That was a lot of weight for young boys to carry.But we said yes.Looking back now, I never could’ve imagined that those jars of cash would one day multiply into what Seven Sons has become today.The purpose of my storytelling that night was to enrich the team's understanding of our farm's story, and celebrate 25 years of serving customers, regenerating the soil, producing nourishing, healthy food, and raising animals with care.It was a fun exercise. :)And, so, for just 2-3 minutes I invite YOU on this same journey. Take a trip down memory lane with me... The year was 1999, and Y2K (the fear of what would happen when all the computers rolled over to a new century) was on the horizon.Mom, Dad, Blake, and I worked hard to create our first-ever product, Canned Beef - a shelf-stable staple item in high demand at the time.It was the only product we sold.The good news is that it sold very well!!The bad news was that after Y2K passed without a hitch, people had too much, and demand plummeted. While we still sell our canned beef today, we had a BIGGER vision than selling one product, so we got busy innovating. In the late 1990s / early 2000s, the internet and "selling online" was just in its infancy.  Mom and I agreed that a good home schooling project would be for me to build the first Seven Sons website. (pictured above).I'm happy to report I finished my project, but I'm unhappy to report we NEVER earned a single customer through this first version of SevenSons.net.(The marketer in me now understands why. 😂)Thankfully, the spark for online marketing was ignited in me, and I continued to learn and take steps to effectively reach customers online in the coming years. Our next step was to open a self-serve on-farm store so that customers could buy from us 7 days a week, and we could support our sales beyond the few sales we'd make at farmers' markets in the area.It was about this time that I started dating my wife, Charis.On one of my early visits down to visit her family in Warren, IN, I happened to notice this shed (pictured above) on the back of her family's property. I couldn't help but notice that it looked like a pretty ideal farm store.🤔She encouraged me to ask her parents if we could buy it to start our family's on-farm store, and they gave it to us. Interestingly, Charis' grandpa has started a business with the same shed years ago, and so her parents were more than happy to see the tradition carry on.We were in business shortly thereafter... With the vision of growth and packing more and more orders over time, we built our first fulfillment and packing "room".With the mix of a refrigerator, a few freezers, and an area to weigh and package goods, we were on our way to working more efficiently. My friend, this BIG truck, affectionately called "THE BEAST," is what we used to make our first home deliveries in the area, and eventually all the way to Chicago.There were many, many days of rolling down the interstate, first with Blake, and then with my other brothers as they got old enough to make the trip. There was no A/C, so those July and August trips were especially warm. And, sometimes the trips were adventurous...One memory stands out more than most...I remember standing in the back of that reefer truck on a cold November day in Munster, Indiana. Ice and rain were coming down, and there were more than 30 families lined up behind the truck waiting to pick up their Thanksgiving orders.As I think back on that moment now, I’m overwhelmed with gratitude.Every one of those families chose to skip the grocery store.Every one of them trusted us with their holiday meal.And those choices repeated thousands of times over the years, are the reason this farm is still here today. And that brings us to our first ever team Christmas party...The impact this year for our people, our greatest asset, was strong as they could look around the room to see the now nearly 100 people enjoying a meal, playing games and leaving with some thank you gifts.Each word of this story is only possible because of the folks reading it. If you read our Manifesto, you will learn that behind the scenes of this 25-year journey, there were many hardships that nearly ended the journey.The belief, patience, good will and partnership we've received from our customers over the years means more than you know to mom, dad, my brothers and I.THANK YOU.❤️Let me close by saying that 25 years in we are more inspired than ever and the vision we have is grand.We invite you to continue on that path with us...to enjoy healthy food you can eat with confidence, and help us continue to lead for much needed change in the food systems and agriculture

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